Celebrations for Rulebreakers



Hi, I'm Isabel!

I’m a Los Angeles native with a penchant for breaking the rules, a passion for throwing parties, and a life-long love of organizing and checking things off my to-do list. As someone who never liked being told what to do, I’ve forged my own path and want to empower others to do the same.

Before moving back to LA, I spent the better part of a decade in NYC planning events for Broadway shows, renowned culinary brands, and global financial institutions. After years of being made to play it safe for corporate clients, I realized the only way to truly express my creativity would be to start my own event planning company. Then, after having way too much fun breaking traditional rules while planning my own wedding, I instantly knew that I could marry my years of experience with my newfound love of creating celebrations for the most joyous occasion of all. 

As your wedding planner, I’m honored to be a part of one of the most memorable days of your life. Not only do I legitimately enjoy navigating the detail-intensive process of planning a wedding, I take pride in making sure that who you are as a couple shines through in every way. Weddings can be so stressful with pressure and opinions coming from all directions. I’m here to be your partner through the planning journey and stand by your side as you two decide exactly how you want your love reflected on your wedding day.

P.S. Let me know if you’re interested in making your wedding vegetarian or vegan—it’s my specialty!

Julie Shuford Photography

Julie Shuford Photography


 Our Commitment to You

  • Our only rule: There are no rules. (Except for the ones in contracts, of course). But when it comes to your wedding preferences and design, there are no shoulds or have-tos. We’re here to support you and help create a wedding that’s authentic to you and your partner’s journey together.

  • We’ll always tell it like it is because we want you to trust us. And you can’t trust someone who isn’t honest with you. 

  • Meticulous is our middle name so we won’t let anything fall through the cracks. Between processes, checklists, questionnaires, content management systems, and project management tools, trust us, we’ve got your wedding planning covered. May we suggest picking up a new show to binge watch with all your free time?

  • We’re always inclusive, open, and LGBTQ+ friendly because love is love and we don’t discriminate

  • You and your guests will have a great time! We’re all about ensuring weddings are an amazing experience for everyone involved.